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SEO Considerations for Blogs: Content and On Page Elements

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Many of us would wish that blogs which are filled with original and well written content would simply rank well on search engines, just like a business that provides high quality products and services to their customers would wish that their website would rank well on Google just because of that. But unfortunately, in the real world this is not how SEO works.

Before you begin thinking about SEO, you should know that your primary focus as a blogger is to deliver the content that your audience will love. It’s possible to incorporate SEO elements into good quality articles on your blog and even to make a few easy changes to existing ones. However, don’t simply write with SEO in mind. You may achieve good page rankings, but if your visitors don’t find the content to be any use to them they simply won’t want to return anymore.

For on page factors, the majority of your on page work will revolve around using the right keywords in the right place. The first thing you need to do is your keyword research. Think of the keywords that your readers will be using if they’re going to be searching for information that you cover in one of your blog articles. Make a list of these words and use keyword research tools to find alternatives as well.

One thing that can help with keyword research is to analyze the competition. If there are other pages out there which have information that is similar to what you’re offering, you need to see what keywords will find it. What keywords are your competitors currently targeting and how well do they rank for these keywords?

Once you have your list of keywords, you will want to figure out how to integrate this in your pages. A lot of people here make a mistake and believe that simply cramming as many keywords as possible in their blog posts will make their posts rise through search engine rankings like they were under some kind of magician’s spell. While this might have worked 10 years ago, keyword stuffing will not help you anymore today. Furthermore, it will also cause problems for the content of your blog. This is because blog articles which have keywords that were forced in will be hard to read and may actually cause you to be penalized by search engines.

Include your main keywords in the first and last sentences of your blog post and use them when appropriate in the main body. Also, use the keywords as much as possible in the title, the heading tags, in the permanent link of the blog post, in internal links to other related articles, as well as in alt tags.

There are also a few other things that will help you with your SEO efforts and can propel your blog through the search engine rankings. Tomorrow we will go through the importance of having a proper external and internal linking strategy.

 
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Article ID: 13
Category: SEO
Date added: 2012-12-27 22:04:36
Views: 24
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