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More About the Google Panda Update

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Ever since the Google Panda Update has been launched, there has been a lot of talk about it in the online marketing world. However, many people still don’t understand what exactly the update is all about and how it can affect a website. Here is some more information about it and ways to avoid problems associated with this update from Google.

The most important things to understand is what Panda actually is. Essentially, it is a filter that weeds out content that doesn’t have enough substance. The filter is ran on a periodic basis. Every time that it is, all the content indexed by Google goes through the filter again. Therefore, any content that has been caught up in the filter the first time can go through if it has been improved enough. If it’s still poor, then it will remain there and suffer a penalty in the rankings.

Some have argued that Panda is a completely new way that Google uses to rank web pages. This actually isn’t true. There are more than 200 different factors that Google uses to rank pages in search engine results. The Panda update is just one of them.

The main purpose of the Panda update when it was released in February 2011 was to deal with “content farms”. These are websites that have been responsible for “polluting” search results by returning web pages that had little relevance to the keywords that were being searched for by the user. A content farm is a website that usually employs several writers (can sometimes range in the thousands), which create content such as articles, reports, blog posts, etc. that are targeted towards some popular keywords being searched. These sites profit from the traffic that they receive when users click on the ads that they publish, which are usually for products that are loosely related to what the content on the page talks about. The quality of the information on a content farm can vary. Some sites have nearly professional quality content, while on others it simply reads like a bunch of gibberish written by someone who hasn’t even mastered basic English.

Since then, several updates to Panda have been released, by the main purpose is still the same: keeping low quality content from ranking well in search results. Websites that were penalized because of the update have a chance to change things. To get rid of the penalty, all a webmaster needs to do is to remove the content that is of poor quality, or replace it with something that is well written and relevant to the keywords that are targeted on the site.

The basic principles of search engine optimization still apply. Websites that provide their users with high quality content and that target keywords which are closely related to what they have on their site should not experience too many issues with this, or any of the future updates done by Google to the way they rank search results.

 
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Article ID: 16
Category: SEO
Date added: 2012-12-27 22:10:36
Views: 6
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