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Adsense Alternatives – Choosing The Right Network

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When it comes to being a publisher of pay per click ads on your website or blog, everyone knows that Google Adsense is the leader in this field. However, even though they are the largest and most popular company that you can partner up with, they are not the only ones in the game. There are plenty of other advertising networks that you can deal with instead of Adsense.

While it is perfectly fine to seek some alternatives, you should deal with established networks that have a good reputation within the webmaster community and have a positive track record. Sure, even the biggest companies in the internet world such as eBay, Google and Yahoo at some point were little more than start-ups created by bright entrepreneurs. But as a webmaster, your main goal is to make sure that you get paid fairly for the traffic that you send.

Unfortunately, many start-ups in the online world have never gotten too far off the ground before crashing and burning. If this happens, instead of getting paid you can expect to get a “Oops, we’re bankrupt so we have no money to pay you. Sorry :( “ type of message. Some networks have also been exposed as rogues and have engaged in practices such as deliberately not counting valid clicks, changing their policies frequently when it suits them or constantly finding excuses not to pay their publishers.

Here are some things to look for when choosing a network:

Length of time they were in business.

The longer a company has been active, the less likely it is that they will simply vanish overnight.

Reputation within the webmaster community.

Read forums, blog posts, guides, etc. and see what other webmasters have said about them. Of course, EVERY company will have some detractors or people who have had bad experiences with them. So the idea here is to see what the general opinion about them is. If you see lots of posts from people complaining about not being paid, or the company engaging in shady practices, it is a good sign that you should stay away.

Payment terms.

What is the minimum payment amount? How often do they pay? What payment methods do they offer? Those are all very pertinent questions. After all, you are putting up ads on your site to make money, not because you think online advertising is “cool”. Look this up on their site or in their terms and conditions before signing up. It may avoid you some bad surprises later on.

Any specific terms and conditions that may apply to you.

Do they accept webmasters from your country? Many networks exclude certain countries from joining. This is not because they “hate” you… but due to high amounts of click fraud originating from certain parts of the world. Do they have restrictions on the type of content you can have on your site? Etc. Make sure you read the rules thoroughly and comply with them. You definitely don’t want to give a network an excuse to ban you.

 
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Article details
Article ID: 26
Category: Make Money Online
Date added: 2012-12-28 00:51:07
Views: 9
Rating (Votes): Article not rated yet (0)

 
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